Comcast to Integrate Netflix into Its X1 Platform

Comcast and Netflix announced they've reached an agreement to incorporate Netflix into X1. It will roll out later this year.

Comcast’s X1 setup

Comcast has reached an agreement with Netflix to integrate the service into Comcast’s X1 platform.

The news was first reported by Recode, which called it a “very big deal.” Netflix stock jumped after the news was broken.

Comcast and Netflix have previously been critical with each other, but now the two companies are teaming up. They released a joint statement to Philadelphia magazine and other media outlets.

“Comcast and Netflix have reached an agreement to incorporate Netflix into X1, providing seamless access to the great content offered by both companies. We have much work to do before the service will be available to consumers later this year. We’ll provide more details at that time.”

The statement is the two companies’ only comment.

X1 is Comcast’s “next generation TV platform,” that integrates apps, social media features and a well-reviewed voice remote into the TV platform.