Bob Moul Named CEO of Cloudamize

It's the third time he's been CEO of a Philly-area tech company.

Bob Moul is the new CEO of Cloudamize.

Bob Moul is the new CEO of Cloudamize.

It’s been a roller-coaster year for Bob Moul. This summer, he was forced to sell Artisan Mobile, his Old City-based startup that helped apps engage and monetize users through personalized marketing solutions. Even with customers like Nike, CVS and the History Channel, the company just wasn’t growing fast enough and sold to Tune, a Seattle-based third-party measurement company focused on acquiring app users.

It was quite a blow for Philly’s burgeoning startup scene and one of its most prominent voices. But as they say in the tech world, failure is a good thing that helps you learn valuable lessons.

So he grew a beard, did some traveling and planned his next move. Today a clean-shaven Moul revealed what he’ll do next — become CEO of Cloudamize, a Center City-based analytics firm that helps businesses make data-driven cloud infrastructure decisions. It counts MissionOG, Dreamit Ventures and Gabriel Investments as investors.

It’s the third time Mould will be CEO of a Philly-area tech startup. (The other was Boomi, a software firm turned cloud computing company that sold to Dell in November 2010.) He was also president of Systems Computer Technology (SCT), a $300 million global education solutions business that was acquired by Sungard for $650 million.

He seems pumped about the new gig.

“I love the cloud space and clearly we’ve reached a tipping point for the mainstream adoption of cloud computing,” said Moul in a statement. “The Cloudamize value proposition could not be more clear: We want to help our customers get the best possible performance for the lowest possible cost, so they can realize the full potential of the cloud. I look forward to working with all of our customers and partners to achieve that goal.”

Khushboo Shah, the founder of Cloudamize since its inception, will become “chief evangelist” and chair of its board of directors.

“I am thrilled that Bob has agreed to join the company,” said Shah. “He has been a close advisor for many years and brings deep insights into our market, our customers and our partners. With his proven 35-year track record in hi-tech, he is ideally suited to take Cloudamize to the next level and to achieve our vision as the leader in maximizing cloud value for our customers.”

In a blog post announcing the move, Moul said he’s excited by the potential of the cloud-computing market.

“It doesn’t get much bigger than cloud computing with a projected market size north of $200 billion this year,” said Moul. “IaaS alone is projected to surpass $40 billion in the next few years. Yet having said that, cloud is only now really crossing the chasm into mainstream adoption — which means the market timing for Cloudamize is perfect.”

Plus he’s excited that the company has a value proposition that’s easy for customers to understand.

“It’s the best-fit cloud for the lowest possible cost. And the customer demand is palpable,” said Moul. “Unlike other companies where I’ve had to explain, evangelize, and cajole, I’ve been on a number of sales calls where in one meeting the Cloudamize value prop is quickly understood and the prospect wants to get started immediately. Love that.”

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