Amazon’s Prime Day Did Not Go As Planned
Amazon’s Prime Day has come and gone. And the reviews are in. Drumroll please … it sucked. Badly apparently.
The online retail giant billed the 24-hour sales event as an extravaganza bigger than Black Friday, but it left many yawning or writing snarky comments on social media. There was even a point in the day when #PrimeDayFail was trending higher on Twitter than #PrimeDay. Ouch.
Entrepreneur said that the “discounts weren’t nearly as good as expected.” It highlighted “some of the lousy discounts” shoppers complained about on social media like “airplane seatbelt extenders, Tupperware sets, microfiber towels, bundt cake molds, cup holders, and other knickknacks.”
Meanwhile, Gizmodo highlighted “The Shittiest Deals on Amazon Prime Day.” (An Adam Sandler 4-movie collection for $7.99 anyone?)
Despite the criticism, Amazon said it was a success with customers ordering 34.4 million items — an average of 398 items sold per second. (It declined to reveal revenue numbers.) Meanwhile, Retail Dive agreed, saying that “experts have told Retail Dive that this negative perspective more or less misses the point of Prime Day. Although the day may have failed to impress some people, it was more about attracting new customers to its Prime membership, a goal it seems to have realized.”
Now for some funny tweets:
LOL at Amazon getting everybody excited about Prime Day & then showing up like that clearance table at TJ Maxx.
— Anil Dash (@anildash) July 15, 2015
With 2-day Free Shipping, some lucky soul's getting that 55-gallon drum of lube today. #PrimeDayFail
— Rus McLaughlin (@rusmclaughlin) July 17, 2015
At least on Black Friday you can go to the store and punch someone to get the items you want. #PrimeDayFail
— Big Brother (@I_amBigBrother) July 16, 2015
Has anyone notified UPS that the extra drivers won't be necessary? #PrimeDayFail
— Tom Castle (@Ten_Hi) July 16, 2015
called "lightning deals" because you have better odds of getting stuck by actual lightning than getting something you want #PrimeDayFail
— Danielle (@tiny_seeds) July 16, 2015
A Diane Keaton T Shirt, with a 5 pack of brass knuckles AND ham?!?! DREAMS CAN COME TRUE #PrimeDayFail pic.twitter.com/hE1X6lhGb5
— Roy Buckingham (@shave_my_lemon) July 15, 2015
#PrimeDay is like standing in line for hours to see Aerosmith only to get to your seats and discover it's a cover band. #PrimeDayFail
— BryanLaurel (@BryanLaurel) July 15, 2015
#PrimeDay is a bigger disappointment then I am to my parents
— Alex Wakehouse (@AlexWakehouse) July 15, 2015