Hot Guys Want You to Check for Breast Cancer (Video)

Watch this—there's a striptease at the end

Canadian charity Rethink Breast Cancer launched a campaign this month to help remind women to check regularly for breast cancer. Only, they’re not taking the boring old “because the doctor tells you to” route, although that’s certainly part of it. Instead, they’ve enlisted a team of six-pack-sporting guys—yes, they’re “face-lickingly hot,” as my colleague Emily Goulet would say—to get the message across.

The campaign includes a smartphone app, in which the guys pop up every so often to reminder you to do a self-check, and a video, which I’ve embedded below. Be sure to watch to the end for the striptease. Yes, striptease.

P.S. Does anyone else kinda wish Dr. Spaceman was the spokesman?