The Philly 10K Is About to Become Philly’s Coolest New Race

Philly 10K BadgeGuys, I have been absolutely bursting at the seams with a secret for the past month. See, a few weeks back, Ryan Callahan from Philadelphia Runner asked me to have coffee with him so he could tell me a secret. And then he told me said secret and I was so stinkin’ excited, it took everything to not spill the beans early.

But as of this afternoon, I can officially get this bit of no-longer-embargoed news off my chest: Philadelphia is getting a super cool, brand new 10K race this fall, and It. Will. Be. Awesome.

Philadelphia Runner, of course, is the brains behind it, but our team here at Be Well Philly was so stoked on the idea, we signed on as the race’s Media Partner—more on that in a bit.

The race is called the Philly 10K and set for September 6th. It’s been a bit of a pet project for the Philadelphia Runner folks for much of the past year. “We were sitting around, talking about the race scene in Philadelphia, talking about where racing was headed and what was getting runners excited about racing,” Ryan says. “Where we saw an opportunity is a lack of races that really explore the city on a very intimate level”—in other words, races that go through the city’s neighborhoods, where the people of Philadelphia live and work, instead of the done-it-a-million-times out-and-backs on West River Drive.

And so, the Philly 10K was born, a race set in the city that runs through a handful of Philly neighborhoods, to show a diverse cross-section of the city itself. The 6.2-mile USATF-certified course is here, but I’ll allow Ryan to explain it, because he says it best. Ahem:

“I always loved this idea of starting a race on East Passyunk. It’s a great Philly Story—the old and the new simultaneously. So that became the starting point, then it was, Well, what next? We thought, Wouldn’t it be great to run by the Italian Market? So the race turns on Christian and goes by the Italian Market. Ultimately, what we were searching for was to stay in the core of the city; we didn’t want to do a lot junk miles out on Delaware Avenue or something—we wanted every footstep of the race to mean something. But we wanted variety, too, so you have the glamor and vibrancy of Midtown Village, then the grittiness of the loft district in Callowhill. Then you hit the historic part, and come south through Old City. You get a little funkiness with South Street and Queen Village, then a little of that older, traditional Philadelphia vibe with Pennsport and South Philly. The race ends where it began back on East Passyunk.”

Cool, right? The Philly 10K, which starts at 7:30 a.m., will include a post-race street festival along East Passyunk Avenue from 9 to 11, where local restaurants will open early and vendors will be on hand with some seriously awesome freebies. For example, every runner will get a free beer courtesy of Philadelphia Brewing Company, who, I should point out, is brewing a special beer just for this race. Shake Shack’s Shack Track and Field running group will hand out Shake Shack Philly’s Liberty Shell custard, which includes cannolis from Termini Brothers. Runners will also get a Philly 10K race shirt, with more fun to be announced soon.

As mentioned above, Be Well Philly is the Philly 10K’s official media partner, and we have some fun stuff in the works, so stay tuned. Meantime, registration for the race—which will be chip-timed, by the way—opens a week from today. It will start at $55 through May 31st, then tier to $70 by race day or sell-out. Speaking of, they’re capping the race at 3,000 runners, so you’ll want to get on it rather quickly if you plan to participate.

Check out the race’s full website here, and click through the slideshow below to see some of the views you’ll get along the race course. Then get excited, people. Secret’s out.

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  • Joe boxer

    Hefty entry fee! Where does all the money go to?

    • digitalsuze

      The fee sounds pretty reasonable for a 10K, especially considering the perks, the cap on number of runners, and what I imagine are some considerable logistics given the course. Looks like it’ll be a fantastic race! (For comparison purposes, the Trenton 10K — another race that winds through several neighborhoods — begins at $45 and tops out at $65.)

      • The Trenton 10K has charity partners…

      • Penny

        What perks? The Trenton 10k also provides food, tech shirt and a medal.

        • Penny

          Oh and the Trenton 10k donates some of the money to charity. I did the Trenton Half for about the same amount that they are charging for a 10k with all of the aforementioned perks.

          • Hey Penny!
            We love the Trenton Half and 10K! We have actually worked closely with them in the past.

            As for the charity component, The Philly 10K is put on by Philadelphia Runner, a running store in the city. We support over 100 races (Including The Trenton Half/10K), causes, clubs, and organizations every year. We do more for the running community in Philly than any other for profit business.

            The Philly 10K will actually be donating some of it’s proceed to The Philadelphia Association of Development Corporations, a nonprofit that supports neighborhood CDCs in Philly.

            Perks include: racing on city streets never raced on before. A free beer (brewed exclusively for the race by Philadelphia Brewing Company), a cannoli custard from South Philly bakery Termini Brothers, a shirt, and a finisher’s award.

            Hope that clears it up a bit. Feel free to email me with any questions!

            – Ryan
            Philadelphia Runner/The Philly 10K

    • doesn’t look like any part of it goes to any charity that’s for sure

      • Hey Joe- PACDC is a charity partner. Some of the proceeds will go to them but I’ll be honest with you- the police cost of running through the heart of the city is astronomical. It’s a bulk of our cost and it’s why nobody does it.

        We also don’t like to pretend that a race is giving more to a charity than it is. We see this a lot with some other for profit races and it drives us nuts. We’d rather support someone and not exaggerate our involvement.

        We also support hundreds of races, causes, and organizations each year as Philadelphia Runner, locally owned in Philly for the last 10 years. We gotta do things the right way and we do our best to abide by that. Thanks for the feedback!

  • matt

    The headline says it’s sept 16th, the article says it’s the 6th.which is it?

    • Emily Leaman

      It’s the 6th!

  • EMILY…please get in touch with me for an entry into the Trenton Half Marathon…I’d be so honored if you would do a piece about our race and the Charities we help! Thanks!! Kim Barney

  • KK1249

    JUST RUN!! Everything Philadelphia Runner does and everyone they associate with (Run the Day, Philadelphia Brewing, New Balance, Termini, etc..) hold the highest standards and reputation in their respective fields. You will not be disappointed.

  • PD

    Are jogging strollers allowed in the race?

    • Hey PD,
      Unfortunately no. The course is on dense city streets and for safety reasons we are not allowing strollers. I wish we could!

      – Ryan
      Philadelphia Runner/ The Philly 10K

      • PD

        Thank you so much for replying, I appreciate you taking the time!

  • Jaclyn Chilcote

    This looks amazing and I will be first in line to register next week!

  • Brittany Fobia

    No bling?! This race begs for a medal!

    • Jimmy Pongracz

      I hope so..just did the Philly 10 mile and medal was awesome..

  • Chris

    is there a finisher medal as well?

  • Tom

    Ugh $55? Give me a break. It should be $40 max – I can run 6.2 miles for free. I will skip the race and show up for the afterparty.

    • Kathy Krueger

      Or you could run 6.2 miles and then go home, which would seem the more honorable thing to do.

  • Runner6

    55 bucks for a 10k? Really?

    • Hey Runner6,
      When we created The Philly 10K, it was important to us to do something new and different than a race on the river. There are plenty of those already. We’ve run a lot of races on the river and enjoy them a lot but we wanted to do something different. What’s different in our case is the course and that is where a large majority of the cost goes toward (a lot more police needed to close 6.2 miles in the city than on the river).

      If you are looking for a 10K in the fall, check out the Cooper Norcross Bridge run. It’s a great race starting and ending in Camden for $45.

      If you try The Philly 10K be sure to let us know how you like it. We put a lot of sweat into this race and are excited about running through the city on streets never raced on before.

      Philadelphia Runner/The Philly 10K

  • NoelSarah

    As someone who doesn’t live in Philly and tends to just run those “river races” – how much of a nightmare will parking be for this thing? That’s a big consideration for me when signing up…

    • Brian Marsh

      Not sure where you’re coming from but the Broad Street Line has a stop a few blocks away, which of course is an easy transfer from Regional Rail. But to answer your question, normally on a Saturday morning you can find 2hr parking within a block or two of your target (not sure how this will impact things).

  • Vince

    The Ambler Area running club has a 10k for only $15 on July 12. Top notch race. You can register here.

  • bk

    For the record, its kind of Busch league to try to promote your race on an article about another race…