Move Over, Tory Burch: Fitbits Might Actually Become Stylish Now Thanks to Public School
First, Fitbit partnered with Tory Burch to create stylish(ish) ways to wear your pedometer. Then, Apple teamed up with with Hermés to create the most wildly expensive yet elegant smart watch. With Apple now backing the Costume Institute for this year’s Met Gala (titled “Manus x Machina: Fashion in an Age of Technology”), it’s safe to say the space between fashion and tech is closing – and quickly. We say, thank goodness, because we were starting to think we had to give in to clunky rubber Fitbits for the rest of eternity.
Enter Public School, the New York-based streetwear brand that’s one of the buzziest names in fashion right now. They collaborated with Fitbit on a tech accessory line for the new Alta tracker, debuting their collection this past Sunday at their NYFW show.
First impressions? Public School’s wearable tech accessories seem to be the antidote to the preppy-ness of the Tory Burch for Fitbit line. Think telltale Public School colors (navy, black, white, grey) and interesting takes on classic forms, with both sporty and fashion-forward concept pieces taking center stage. There’s still no word on how much the accessories will run, but Public School has hinted at different price points based on the complexity of each style.
Fitbit’s collaboration with Public School is a genius move. Youmi Bang, Fitbit’s Product Marketing Manager of Accessories, tells Mashable, “What’s different about Public School is they have this street edge as well as a reach to both men and women…with them we can capture a whole new audience.” This design collab brings a new, much-needed aesthetic to the wearable tech realm, and we cannot wait to see more like it.