Erdon Has Officially Opened In the Moorestown Mall
It’s finally here! After two decades in its former Marlton space, Erdon has set up shop in a somewhat unlikely new spot: the Moorestown Mall. (Yes, really.) Here’s what you need to know: The space is cavernous (2,500 square feet), it packs a larger selection of hard-to-find brands like Ivan Grundahl and Acne, and it’s every bit a high-fashion boutique—in a mall.
We weren’t the only ones who found this move peculiar at first, something akin to Joan Shepp’s temporary relocation to Liberty Place. After the Marlton space was sold, Erdon owner Donna Sandoz had to be convinced by PREIT, which owns the Moorestown Mall, to consider moving in.
“I wasn’t looking to move my store. But it’s probably a blessing. The reception has been overwhelming,” says owner Donna Sandoz.” Her willingness to consider a mall move might have something to do with the influx of hip Philly restaurants like Osteria and Distrito—a far cry from Auntie Anne’s Pretzels. (Don’t worry, food-court purists: Auntie Anne’s is still there.) These additions are intended by mall developers to refresh the mall’s landscape, to make non-KOP mall shopping cool again.
Perhaps this move could be a sign of things to come. Boutique locations in a mall setting would change the face of independent retail, and give local brick-and-mortars access to a broader swath of consumers than they’d find in traditional neighborhood shopping corridors, especially in the suburbs. But, keep in mind, for every Erdon and Distrito, there’s a Bath & Body Works and Charlotte Russe. (Erdon is located right outside of Boscov’s, in what is definitely the most bizarre pair of neighboring shops ever. )
The boutique is still waiting on its signage, but just look for the avant-garde designs in the window displays and you’ll find it in a snap.
The Details: Open Monday through Saturday, 10am to 9pm, and Sunday, 11am to 6pm; 400 Route 38, Moorestown, New Jersey; 856-914-0300.