Rendering Reveal: Here’s What to Expect From the Upcoming Art Museum-Area Target

Target Corp. announced on Friday that they would be taking over the soon-to-be-vacated Whole Foods near the Parkway.

Rendering for the Target at 2100 Pennsylvania Avenue | via Target Corp.

Rendering for the Target at 2100 Pennsylvania Avenue | via Target Corp.

A new week brings new information regarding the just-announced Target at 2100 Pennsylvania Avenue, including what you can expect to find on the shelves of the big red bullseye.

The Minneapolis-based mega-retailer called it the third “flexible format Target store” in Center City, following the previously announced outposts coming to Washington Square West and Rittenhouse–both are expected to open in 2016. The company confirmed today that they plan to open the new store near the Art Museum in October 2017, and it will be approximately 38,000-square-feet. For comparison, Target also announced today they’re planning a new “general merchandise” store in Allentown, and its footprint measures a familiar 122,000-square-feet. 

PhiliArtMuseum_Corner Image-2_no canopy

For what it’s worth, it looks like you should expect a similar experience inside these condensed locations. Target said that shoppers will be able to purchase a “customized assortment for local guests,” which includes

  • Men’s and Women’s apparel (basics, seasonal, fashion, accessories and shoes)
  • Home section “catering to urban apartment and condo dwellers”
  • Beauty and Health items
  • Grocery, including grab-and-go
  • Baby products, Toys and Sporting Goods

Renderings show that the canopy and outdoor market area that currently juts out from the Whole Foods will be removed, opening the store to the street. Though not confirmed by Target, it might actually increase the parking area in the surface lot, hopefully making that whole experience a little less chaotic/confusing.

Whole Foods will make the move across nearby Hamilton Street into a massive 55,000-square-foot location, the largest in the city, at the new Rodin Square development–a mixed-use apartment complex that’s expected to open in fall 2016.