Coca-Cola Somehow Manages to Confuse Philly and Pittsburgh
via Twitter
How quickly can you spot the mistake?
https://twitter.com/CocaCola/status/876430688152506368
Probably faster than the Coca-Cola employee (or intern) who sent this tweet out into the unforgiving world this past weekend.
Coca-Cola tried to use the recent post-heatwave thunderstorms as a Twitter marketing ploy, posting a nifty weather map with a coke bottle launching across, leaving a trail of ice cubes in its path. It was almost clever – except for the fact that it’s a map of Philly, and the company said it was Pittsburgh‘s forecast.
Maybe they just couldn’t find Pittsburgh on a map? Who knows. But Pittsburgh’s bitter.
Yinz got the wrong town on that map
— ηιcκ (@NickSavereno) June 18, 2017
This is Philadelphia. pic.twitter.com/ZF8br2pgcV
— Rob Z. (@PGHfan72) June 18, 2017
— ldawg (@landon_hanna) June 18, 2017
Are you kidding me @CocaCola pic.twitter.com/9NJncPp59O
— feliz NOVIdad (@zacknovich) June 18, 2017
This is why people prefer Pepsi
— Rocketman (@EddieCheeba) June 18, 2017
It would seem the @CocaCola social intern needs a Pennsylvania geography (and sociology) lesson about how far off this is. #ShareAPepsi pic.twitter.com/1zrRZoz15m
— WoodysWorldTV (@WoodysWorldTV) June 19, 2017
It's ok @CocaCola. Be glad your drink comes in bottles. Philly hasn't had a Cup in town since 1975z
— Tom (@napatom2005) June 19, 2017
coca cola staff membr 1: what's that big city in PA called again? pittsburgh?
mem. 2: i thought it was philadelphia? prolly the same thing. https://t.co/L734ZSqDtj— maur (@mauraflem) June 17, 2017
So is it Always Sunny In Pittsburgh?
— Ben Aksar (@BenAksar) June 18, 2017
The company apologized for the confusion in a statement posted by the Pittsburgh Post-Gazette:
“We sincerely apologize to our loyal fans in Pittsburgh for using a Philly map in our recent tweet. To our fans in both cities, we promise this error has been corrected.
“This summer we are exploring innovative, adaptive technologies to serve up personalized content to our fans when the weather heats up, and remind them there’s nothing better than sharing an ice-cold Coke. In this case, our map accidentally missed the mark — literally.”
At least it wasn’t as big of a flop as Pepsi’s infamous Kendall Jenner commercial.
Follow @ClaireSasko on Twitter.
