ThinkFest Video: Lauren Boggi

Why Branding is Essential to Everything We Do

Lauren Boggi, cheerleader-turned founder and CEO of Lithe Method, brings her energy to the stage, introducing audiences to the “guiding light” of branding by utilizing her own journey with Lithe.

Boggi challenges the audience to answer the question, “Why,” while asserting that many companies only focus on successfully answering the question, “How.” She stands powerfully behind the idea of “sticking to brand,” and emphasizes the importance of a vision which defines the products and services of a company, and not vice-versa.

To bring it all back home, she encourages building a strong team that will uphold a company’s brand and vision.