Buy This: Equality Watch

Philadelphia's Cadence Watch Company says it's about time for equal rights.

If you’re a fan of puns, pretty things and, well, knowing what time it is, Philadelphia’s Cadence Watch Company has just issued an Equality Watch — like, a bonafide wristwatch, not a daily monitoring of gay-rights headlines, though it kind of has that thought in mind, too. A rep from the company says the watch’s creation stemmed from their belief “that human rights should encompass all, and that we should all wear cool watches.” Well played.

The line of Equality watches is called EQL. On the face of each, 12 raised, metal equals signs replace the hour marks, with the equals at “12” turned horizontally to, as the website puts it, “make its meaning as an equals sign clear.” Here are some of the other specs:

  • Available in a blue or black face
  • 316L jewelers-grade 40mm stainless-steel case
  • Black saddle stitched leather strap with stainless-steel buckle
  • Water- and shock-resistant to 5ATM
  • Japanese Miyota 2035 three-hand quartz movement

The watches retail at $125 and can be purchased at The company is currently hosting a giveaway contest, where they’re offering entrees 53 percent off for signing up.