VIDEO: According to Jack in the Box, Philly Is Nothing But Cheesesteaks, Mullets and Noogies
Jack in the Box—the fast food joint that has the mascot with the big, round head—is now offering a sourdough cheesesteak sandwich. In promoting its new sandwich option, Jack in the Box made sure to adhere to the international “Give Mad Props Mandate,” which states that all cheesesteak-related advertisements must prominently feature at least one tired, hyperbolic depiction of South Philly stereotypes. The Jack in the Box commercial effectively utilizes Philly’s proclivity for prolonging America’s mullet trend and the city’s rich history of dolling out noogies to your offspring while arguing about hockey to create an incredibly realistic medley of the South Philly lifestyle.