NBC Has Gotten More Than 1 Billion Olympic Pageviews

Holy traffic, Batman! The 1.1 million total pageviews is sure to eclipse the mark of 1.2 billion set during the Beijing Games in 2008. Unsurprisingly, America’s new favorite Olympian, Gabby Douglas, is the most clicked athlete. People are spending more than 27 minutes on the site and the livestream views are triple what they were in 2008. [The Wrap]