K-Y is Looking for a Few Good Lesbians

Get ready for a new TV ad just for the ladies who love ladies this month

You’ve probably already seen the commercials. A couple – heterosexual (until now) – go limp after proverbial fireworks over the effects that K-Y Intense has on their relationship. They’re quirky, kinda funny, and they manage to advertise a lubricant without actually using the awful word lubricant. Starting Sept. 5, K-Y will introduce a new television spot featuring its first lesbian couple.

Check it out: