Are You Eco-Friend or Eco-Faux?

Among Philly's platinum-card set, everyone talks a good game of green. But is anyone willing to give anything up?

The idea of green as chic appeared in these parts around the time the iPhone became the new Tory Burch ballet flat/Alhambra necklace/Birkin bag. As all of us — everyone who was anyone, anyway — sent out our touch-screen e-mails, the customized electronic signatures revealed a shift. Eschewing the showy standard “sent from my iPhone,” a more glamorously green generation programmed in eco sign-offs: “Respect the earth. Think before printing this e-mail”; “Go Green”; “Love your mother. Earth.”

Read the full story from our April issue