Are You Eco-Friend or Eco-Faux?
The idea of green as chic appeared in these parts around the time the iPhone became the new Tory Burch ballet flat/Alhambra necklace/Birkin bag. As all of us — everyone who was anyone, anyway — sent out our touch-screen e-mails, the customized electronic signatures revealed a shift. Eschewing the showy standard “sent from my iPhone,” a more glamorously green generation programmed in eco sign-offs: “Respect the earth. Think before printing this e-mail”; “Go Green”; “Love your mother. Earth.”
Read the full story from our April issue