St. Patrick’s Day in Philadelphia
Philadelphia-based startup Everything Clicks helps businesses and brands connect with their customers and fans via social media. And for Saint Patrick’s Day as well as the Saturdays of Erin Express they took a deep look at social data to see what Philadelphians were getting into. The company analyzed over 475 million data points to find out where people were drinking, what they were eating and where people were checking in.
And what did the find?
People inhale Paesano’s sandwiches, drink Victory beers and are personally offended by anyone who is not an Eagles fan. Perhaps that isn’t that surprising, but this nugget might shock you. The most checked in venue over the course of Erin Express and Saint Paddy’s Day festivities was the Flower Show at the Convention Center. No, those green-clad co-eds rampaging around the weren’t an optical illusion but Everything Clicks did find that this year’s “Celebrate the Movies” Flower Show beat out the Erin Express or any Irish bar. So hurray for that bit of civility.
Of course the tried and true, Erin Express/Irish staples such as Cavanaugh’s, McGillin’s, Irish Pub, Fado, and McFadden’s saw big attendance bumps, but a large segment of Philadelphians chose a different course of action. El Vez, El Camino Real, and Cuba Libre saw a spike in check-ins. A solid strategy that Foobooz has long approved of. Strong drinks, good food and mayhem avoided.
The data also showed that many Philadelphians were responsible, choosing to not drink and drive but rather staying at Doubletree, Marriott and Crowne Plaza.
Data by Everything Clicks