Monetate Names Stephen Collins as New CEO

He succeeds Lucinda Duncalfe who will remain on the personalization software company’s board of directors.


Tech powerhouse Lucinda Duncalfe is stepping down as CEO of Monetate and will be succeeded by Stephen Collins, a tech exec formerly based out of Asheville, North Carolina.

As Duncalfe departs to care for her teenage daughter who lives with chronic Lyme disease, the leader says Collins has the right vision to move the company forward.

“We could not have selected a more qualified CEO than Stephen,” said Duncalfe. And after considering more than 200 candidates, Duncalfe says she’s “confident that he will deliver extraordinary results for our clients, employees, and investors.”

Duncalfe will remain actively involved with the company, serving as a member of Monetate’s board of directors.

The team says Collins is coming on board at a strong time for Monetate — when the company has helped its clients secure more than one million purchases through its personalization software.

Collins will focus on helping the company expand its AI-driven personalization solutions for clients, which include big-name brands like Timberland, QVC, The North Face, Carnival and more.

“Stephen brings a tremendous amount of expertise and insight to Monetate,” said David Brussin, founder and chairman of Monetate.

“As an industry veteran of high-growth SaaS companies, he has a proven track record of success and innovation. Stephen is a dynamic leader who cares deeply about customers and we are excited to have him lead us into Monetate’s next growth phase.”

Before Monetate, Collins was president and CFO of Quantacast, a tech firm that produced AI technology for programmatic advertising. And in addition to being an active angel investor and business advisor, Collins served in executive roles at Austin-based digital marketing firm Bazaarvoice and the Google brand formerly known as DoubleClick.

Collins will be based in the Philadelphia region to be near the company’s Conshohocken office, where most employees report. He’ll also make frequent trips to New York, London and the West Coast, where Monetate has additional hubs.

“The relationship between brands and consumers is more critical than ever,” Collins in a statement.

“Monetate is in a unique position to create experiences that build trust at scale, something brands today are in need of to be successful. We have the talent, technology, and personalization expertise to propel brands forward, and I am thrilled to be a part of this vibrant organization.”