Uber Will Bring You a Bike Helmet on Demand for $10 Today

The $10 serves as a donation to the Bicycle Coalition of Greater Philadelphia.

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Got your Indego bike share key but no helmet? No worries: Today, starting at 11 a.m., to celebrate the launch of Philly’s new bike share program, Uber (yes, that Uber) is delivering brand spankin’ new Nutcase Metroride commuter helmets to Philly bikers on demand for just $10.

Here’s the deal: To get the helmet (which would usually run you $79), all you have to do is download the Uber app, if you don’t already have it, and request HELMET where you would usually request a type of car. A driver will arrive in a few minutes with your helmet (or helmets — the max is two per request), and you’ll be charged $10 for each one. That $10 will serve as a donation to the Bicycle Coalition of Greater Philadelphia, which Uber will match.. How freakin’ awesome is that? 

According to the Uber blog, the helmet delivery is available to everyone between the areas of 63rd street to the Delaware River, and Lehigh Avenue to Pattinson Avenue. Helmets will be available starting at 11 a.m. today and delivery will run until 4 p.m. or until supplies run out, whichever comes first. But you might want to try earlier rather than later, because I’m guessing these will go fast.

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