New Same-Day Grocery-Delivery Service Now Available in Philly

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This is Instacart.

As I have noted on this blog time and time again, I am not the biggest fan of grocery-shopping trips. So when I caught a post on Foobooz yesterday about a new online, same-day grocery-delivery service called Instacart that just launched in Philly, I’m fairly certain my coworkers could hear an audible squee coming from my office.

Right now, the service is only available for groceries from Whole Foods (I figure this will make more than a few Be Wellers mighty happy) with more grocers to be added down the line. I logged in just to check it out, and there before my eyes were all the WFM departments, virtually represented: dairy, bakery, deli, pantry, pasta and more. And the house brand, 365, even crops up on there, too.

Foobooz explains how Instacart works:

You go online to, place your order, choose your delivery timeframe (within the hour for $14.99, two hours for $3.99) and just wait for the goods to arrive. Instacart then uses crowdsourced “personal shoppers” to go get your groceries from the local Whole Foods and deliver them to your house in their own vehicles, thus eliminating the need for warehouses full of stuff or a fleet of full-time drivers.

Veeeery interesting

Right now the delivery area covers much of the city (specific neighborhoods are here), and includes Bala Cywyd and Wynnewood. An expanded delivery area is also on the horizon.

Get more details over on Foobooz.

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