Pure Fare Launches New Organic Baby Food Line Today

Hey, parents, here’s something I’m betting you’ll be psyched about: The food wizards at Pure Fare are debuting a new organic baby food line, made with locally sourced fruits and veggies. Pure Fare Baby officially launches today, with three varieties available for purchase at Pure Fare’s 21st and Sansom location.

The line was actually the brainchild of mom and regular Pure Fare customer Tracy Kardon. “I just felt like there’s a huge need for fresh, organic baby food that isn’t out of the package,” says Kardon, who adds that she pureed her own homemade food for her two kids. “I came up with this idea so parents, who don’t have time to make their own, can have a stash in their fridge or freezer.”

Kardon pitched the idea to Pure Fare co-owner Kriti Sehgal, who immediately hopped on board. “I’ve always wanted to do a kid’s line,” Sehgal says. “Healthy eating starts when you’re young.”

Pure Fare Baby features seasonal ingredients, meaning the offerings will change every few months. To start, they’ve got three different kinds:

Gaga Green: Spinach, avocado, banana and dates.
Moroccan Squash: Squash and chickpeas with cinnamon and cumin.
Little Sweet P: White sweet potatoes cauliflower and nutmeg.

The food can last in the refrigerator for up to four days, or in the freezer for a few months. Kardon says that while the purees will not include high-allergy foods—strawberries, peanuts, dairy—you should talk to your pediatrician if you have concerns. The food is intended for babies six months and up.

The four-ounce jars are priced at $3.99 each. For now, the line is only available at Pure Fare’s 21st Street location, but Sehgal says she hopes to get it into other retailers around the city as demand grows.

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