Broad Street Runners: Are You in the New Blue Cross Ad?
I’ve noticed Independence Blue Cross’s new “Live Fearless” tagline on billboards across the area, and I’ve seen a few of the ad spots on TV. (Side note: Does it drive any other grammar nerds out there insane that it’s not “Live Fearlessly,” since “live” is the verb and “fearlessly” is the adverb? Every time I hear it or read it, I can hear my mom, who’s a teacher, hollering in my head, “FearlessLY! FearlessLY!!” Okay, moving on.)
But last night, I literally stopped dead in my tracks directly in front of the tube when I noticed that the newest commercial for IBX is alllllll about the Broad Street Run. And since I’ve run that race for the past four years, I scanned the images to see if I could find myself. But alas and alack, I am no where to be found—but maybe you made the cut. Check out the ad below, then share in the comments if you’re in there somewhere.