Coming Soon: Bald Barbies

A high profile Facebook campaign urged (and convinced) Mattel to produce a hairless Barbie doll in support of cancer patients.

The people spoke and Mattel listened. (Editor’s note: I’m shocked.)

Back in January, I posted about a Facebook campaign aimed at getting Mattel to manufacture a bald Barbie as a way help girls with cancer or hair-loss conditions like alopecia cope with their hair loss. The page has almost 160,000 likes.

Mattel announced last week that it will, in fact, make a bald Barbie doll. But you won’t be able to find them in stores: According to ABC News, the Barbies will be donated to children’s hospitals  in the U.S. and Canada, “directly reaching girls who are most affected by hair loss,” said Mattel Company spokesman Alan Hilowitz. The dolls will also be given to the National Alopecia Areata Foundation free of charge.

In February, MGA Entertainment, maker of the popular Bratz and Moxie dolls, announced it will make six hairless dolls—three Moxis, three Bratz—to help support kids with cancer. These toys will be available for purchase at Toys “R” Us starting in June; a dollar from each sale will go to the cancer research organization City of Hope.