Local Fashion Expert Goes on a Diet

He wants to lose 20 pounds in three months. It may sound like a tall order, but that’s why openly gay fashion expert Jimmy Contreras is teaming with freshii, a food shop at the Residences at the Ritz-Carlton, to work on a celebrity-styled diet that anyone can enjoy.

“It’s a new stage in my life,” says Contreras, “and every minute and day counts.”

Starting April 1, Contreras will be taking the “freshii15 challenge,” which means he’ll be eating at least two meals from the menu, which has been designed by celebrity dietitian Ashley Koff, R.D. He’ll also be working with freshii to plan other healthy eats as he works toward his weight loss goal.

The plan focuses on enjoying a variety of foods – including salads, wraps, soups and burritos – and plenty of tofu – to balance nutrients and keep him energized. A complete menu is available online for anyone who may like to try it for themselves or follow along.

Because exercise is another key ingredient to weight loss, Contreras will also be working out regularly at Sweat gym locations throughout Philadelphia.

“I’m beyond excited for the freshii15 challenge. I’m in a new stage of my life and it’s time for a new me. The challenge will not only be about the food for me, it’ll be a lifestyle change,” admits Contreras. “I will focus on mind, body and spirit through this process. Having gained in excess of 50 pounds in the past few years, I am ready for the next chapter of my life.”

Contreras will be documenting his weight loss journey on his blog, where he’ll share fresh dietary tips this spring, along with freshii discount codes. Folks who mention Contreras automatically get a 15 percent discount at the eatery through April.

Freshii at the Ritz Residences, 1414 South Penn Square, 215-977-7123.