Too Funny: This Media Bride Wore a T-Rex Costume For Her First Look

Wedding stress is a real thing. After months of dealing with budget, difficult family members, and more logistics involving table linens than you ever will again in your life, how do you break the ice on the big day and start off on a light-hearted foot?

If you’re Jessica Albert, you surprise your groom, Mark Grassi, by donning a T-Rex costume for your first look. And on this Monday morning, we here at PW are grateful Stacy Salter Moore and JPG Photography were on hand to capture the hilarious event in the photos below.  Read more »

First Look: Bait & Switch


Let’s get one thing straight: there’s no truly regional seafood tradition in the Mid-Atlantic. Sure, Barnegat Bay has it’s scallops, the Chesapeake has its crabs, and Atlantic City has a completely different kind of crabs, but when it comes to seafood that you eat, Philadelphia sits squarely at a crossroads of traditions. South of here there are soft shells and Old Bay, fish fries with hush puppies. Up north? Clambakes, lobster rolls, and chowder. Even if Fishtown’s namesake comes from shad fishing, it’s a tradition as present in our city lives as Long John Silver, himself.

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An Exclusive First Look at the New Philly-Area Primark Opening Tomorrow

primark opening

Outside Primark Willow Grove. | Photography by Lauren McGrath.

There are lots of reasons to get excited about another Primark opening in the area — it’s trendy, super affordable, and is revitalizing spaces where many a Sears once stood. Sure, you may not be investing in any lifetime wardrobe workhorses here, but hey, you get what you pay for. The Irish brand is great for cheap basics, cute home accessories, and has an excellent children’s department (because no one should spend an arm and a leg on a onesie that won’t even fit in a month).

We’ve been tracking Primark’s openings in the Philly area since Primark KOP opened its doors last September — a location that’s drummed up a lot of buzz. However, we can’t help but get excited that the new Willow Grove Mall store is opening up, partially because 60 percent of Shoppist writers live within ten minutes of the mall, but also because it’s ever so slightly closer to the city than the KOP location. Pennsylvania’s second Primark opens tomorrow, July 19th at 11 am at the Willow Grove Mall — and we got an exclusive first look inside.  Read more »

First Look: SuGa


Wander into SuGa for a late lunch and you might be joined by Sinatra crooning through My Way, then Strangers in the Night, and then My Way, again, this time recorded a few decades later. He’s there each day from 3:00 until 4:00, a request by Susanna Foo herself, an hour of big band standards to get through the afternoon lull.

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An Exclusive Sneak Peek Inside Primark’s New King of Prussia Megastore


The brand’s new storefront features four video screens. | Lauren McGrath.

If you don’t know Primark by now, you should. It’s Europe’s favorite fast-fashion retailer, with merchandise similar in quality to that of Forever 21 and H&M, but at even lower prices (seriously, $20 for this velvet jumpsuit?). The breadth of the offerings is enormous men’s, women’s, kids, home, beauty, activewear – and in-store merchandise changes over every single day. The best part? Primark pays all of their manufacturers a competitive, living wage, so you don’t have to raise an eyebrow at the insanely low prices you see on the tags. Primark simply has lower profit margins, so that you, the shopper, can get more bang for your buck.

We got an exclusive first look inside Primark’s brand new, ginormous (80,000 square feet!), sensory overload of a store in King of Prussia – the brand’s second US store, which opens tomorrow at 11am. It’s got over 350 light boxes, 200 mannequins, 90 fitting rooms, and a huge 70-foot video screen at the entrance. Here’s what to shop, what to skip, and what to get excited for. Read more »

First Look: LP Steak at Valley Forge Casino

Lp Steak | Photo by Nick Valinote

Lp Steak | Photo by Nick Valinote

Chances are you haven’t been to LP Steak, what with it opening less than three weeks ago and well, you know, being in the suburbs and all. But should you find yourself out at Valley Forge Casino Resort for a concert, a festival, or maybe just to gamble, you’ll want to try Luke Palladino’s new place, which is worthy of a trip by itself.

Casino execs reached out to Palladino, of Luke Palladino Seasonal Italian Cooking and Palladino’s on Passyunk, fame after deciding to dramatically refresh their drinking and dining options and to start with closing the casino-owned steak house that occupied the same space.

Palladino has wrapped the 238-seat space in mirrors and tasteful reds and blacks and added sex appeal with deep red leather banquettes. A round bar is set off from the dining room by the same type of half wall that sections off several cozy dining areas while still allowing patrons to see and be seen.

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Sneak Peek: Your First Look at The New Century 21 Store Before It Opens

The entrance from Market Street.

It’s here!

I got the chance to pop over to the Gallery’s new—and long-awaited—anchor store, Century 21, before the store celebrates its opening party tonight. (Its soft opening is tomorrow, but the store will only be open for registered C21 status members through Sunday, October 26th. More on how you can get on that list later!) There was a buzzy, electric energy there this morning as visual designers—who’ve camped out at Philly hotels this entire week, and pulled insanely long nights at the store—shopkeeps, managers, PR reps and construction guys whipped about, bringing in displays, sweeping up dust, polishing and cleaning and arranging merchandise. It was the calm before the storm, like the hours before a wedding.

The store itself is palatial: 100,000 square feet spread out over two floors. This makes for a meandering shopping experience—upstairs, we started in the children’s section (tiny Oscar de la Renta dresses and Vince tops), which leads into homewares (Jonathan Adler and Le Creuset!), then luggage (Tumi, Victorinox), then menswear (Kenneth Cole, Bill Blass, Armani, English Laundry) and mens accessories. Then we snaked through hosiery (Wolford tights!), past activewear (including a full yoga display), and ended up in women’s, where I pounced on an embellished neoprene MSGM coat (around $200; it will be mine). Other enviable names on major sale here: Pucci, Missoni, Y-3, Giambattista Valli, Milly and DVF.

Click here for more designer info, pics and details on how you can shop before everybody else.

Your First Look at Uniqlo’s Massive New Rittenhouse Location

This level will feature seasonal men's and women's fashion.

Four levels; 29,000 square feet; a whole lot of clothes. | Photo by Victoria Stern

I recently toured the building at 1608 Chestnut Street, former site of the Art Institute and future site of the a vast Uniqlo store, slated to open on October 3rd. The store is still in the throes of construction — the Uniqlo team is doing a massive gut-job — but even in its bare-bones state, it’s impressive.

First, there’s the size factor: At 29,000 square feet and four floors, the store dwarfs most others around it. When it’s finished, over 60 LED monitors and tickers will display merchandise and style visuals. (I imagine it will look like the shopping version of Times Square, but in a less grossly touristy way.)

All that space also means that the store has more real estate for the company’s awesome MoMA collaboration and SPRZ New York collection, a line of art-inspired items, most of them tees splashed with frame-worthy art prints. (The Rittenhouse store is the only store other than New York that will have a dedicated area for this.) What this means for shoppers: More art-centric buys alongside the colorful classics you’ve come to love.

Click here to see pics and get details about exactly what they’ll be carrying.