Instagram isn’t just a social media platform; it’s a way of life. Millions of people post millions of photos on the ’Gram everyday, in the hopes of sharing a unique perspective on ordinary life and maybe scoring an exclusive waist-trainer/detox tea advertising contract. Even in Philadelphia, the app has evolved from anthologies of “squad pics” to thoroughly curated feeds that consistently serve major style inspiration. Meet the 13 Philly Instagram accounts we’re currently obsessing over.
For a breath of fresh air: @theflwry
Innovative floral prescription service (someone find us a doctor STAT) The Flwry has brought an uncluttered eye to the world of floral IG. Instead of coring bouquets, they present vibrant arrangements on neutral backgrounds that will reinvigorate your spirit.
For people-watching: @peopledelphia
With over 50 thousand followers, Peopledelphia documents Philadelphia’s story through VSCO Cam filters. It’s run by Brendan Lowry (@brendanlowry), an Instagram star in his own right, who strives to make even the most mundane beautiful.
For a dose of wanderlust: @rikumo
Rikumo is a Japanese concept store that brings a discerning eye to housewares, beauty and gifts. Their Instagram, a Zen-like collection of merchandise and inspiration, gives us a fix of the clean Japanese aesthetics their brick-and-mortar haunt is loved for.
For the street art enthusiast: @streetsdept
Philadelphia’s known for its extensive mural program, and Conrad Benner is showcasing the best of ‘em along with some dope shots of the characters that call Philly home.
For the cartoon-lover: @brittanyanncool
Brittany Ann Cool is certainly living up to her name. The stylist/food-and-lifestyle photographer’s Instagram is a collection of her coolest (pun-intended) projects to date. Our favorites include her pastel-hued animations and still lifes.
For the caffeine-addicted: @ubb__phila
United by Blue’s sustainable mission is perfectly exemplified in their Instagram. Their crisp, refreshing page is filled with all of the latte shots a girl could ask for (plus, a few snaps of their amazing interior).
For the stark bohemian: @shopatvagabond
Vagabond is already one of our favorite shops in Philly (we love it’s super cozy vibe), so it’s no doubt that we love their Instagram. It’s equal parts utilitarian chic and offbeat glam, which makes for one aesthetically pleasing feed.
For the retail-minded: @micaelaeenglish
Micaela English is the social media director at Anthropologie so, of course, her Instagram is full of the same cultured whimsy that we’ve come to love from the brand. Get a look at her charmingly sweet personal life and sneak a peak at the behind-the-scenes happenings at Urban headquarters.
For DIY-inspiration: @confettiandco
Confetti and Co.’s Instagram looks like the professional version of our coolest friend’s Pinterest boards. It’s aspirational but it still serves as major inspiration for any project we might have coming up. It’s almost like your sorority days — but better.
For the grown-up Goth: @devillette
She’s often featured in Je Ne Sais Quoi’s Instagram feed (@jnsq215) modeling their mix of Alexander Wang and vintage Rick Owens. @devillette serves grungy-cool with the best of them.
For some high-quality food porn: @nealsantos
Mixed in with print-worthy travel shots (and pictures of his adorable pups) is Neal Santos’s food photography. The highly saturated photos capture the best of Philly restaurants, leaving us hungry and visually satisfied.
For an editorial eye: @emricchini
One of Philly’s most well-known style bloggers, E.M. Ricchini of Lark+Lace knows how to put together a good-looking photo spread. It is best shown through her meticulously edited outfit posts — taken by her lovely photographer, Danielle Conyers (her Instagram is equally as amazing) — which showcase a cohesive faded primary color theme.
For the fashionable humorist: @shoppistphilly
This wouldn’t be a stylish Instagram roundup without mentioning our very own @shoppistphilly, would it? Our account is perfect for the cheeky fashionista wants to stay in-the-know while also getting a look at the fabulous life of our lifestyle editor, Emily Goulet. But you already knew that, right?