Toll Brothers, the Horsham, PA-based megadeveloper, has found late-career success in the unlikeliest of places: bustling cities. The company has done projects throughout New York City, as well as the remarkably successful 600-unit Naval Square in Graduate Hospital. Now Toll Bros. is pushing its latest Philadelphia offering: the still-under-construction 410 at Society Hill, the luxury condo complex on Headhouse Square that replaces the large hole where Newmarket once stood.
And by “luxury,” we legitimately mean very expensive (because everything is described as "luxury” these days). According to the newest entries on the MLS, current prices in the 55-unit complex range from just over $480,000 for a first-floor one-bedroom to just under $1.7 million for a third-floor four-bedroom. Amenities include a 24-hour concierge, private underground parking, and a private landscaped garden with a reflecting pool. You can check out renderings and floorplans for a couple of units in the gallery below.
No doubt one of the drivers of the high prices is location, though it wasn't always a winning spot. The former Newmarket shopping mall, completed in the mid-1970s, foundered even as the rest of Society Hill’s urban renewal program went almost exactly according to plan. (The Inquirer took an interesting look at the mall’s failure in 1988.) Later, Philly native Will Smith wanted to put a W Hotel on the site; most recently, developer Marc Stein proposed a 15-story luxury hotel tower for the site, but funding dried up. At least Toll Bros actually builds things.
A company spokesman told us that the building will likely completed next summer, with tenants beginning to move in a few months later in September.
Here's one of the new listings.