Pulse Style: Ragas Report: Shop Talk: bSHEHU

Pluck bSHEHU from Philly’s burgeoning 13th Street district, and you could plop it down in any of the world’s most fashion-forward neighborhoods. NoLita? Definitely. Le Marais? Pas de problème. Brera Garibaldi? Prego. This avant-garde boutique belongs to 25-year-old, Armenian-born Bela Shehu, a former accountant with a ballerina’s physique and an eye for edgy, upmarket design, starting with the shop itself. Hand-forged steel displays look industrial, while 900-year-old Indian architectural elements lend a Far East feel. The effect is that of an art gallery — where the art just happens to be dusty-pink chiffon dresses by Jill Stuart, heavily layered and bejeweled necklaces by Erickson Beamon, one-of-a-kind leather clutches by local designer Elizabeth Bayou, luxe cashmere wraps and pullovers by Chris — and L.A. classic Rock and Republic jeans to pair with all of the above. Add Shehu’s own line, Karmish, to the mix — enzyme-and-silicone-washed silk-screened t-shirts (named for boyfriend and La Colombe co-owner Todd Carmichael) — and it’s pure nirvana. “I sell pieces for women who are not afraid to take risks,” says Shehu.

>>bSHEHU, 113 South 13th Street; 215-574-1300

Around the Web

Be respectful of our online community and contribute to an engaging conversation. We reserve the right to ban impersonators and remove comments that contain personal attacks, threats, or profanity, or are flat-out offensive. By posting here, you are permitting Philadelphia magazine and Metro Corp. to edit and republish your comment in all media.