Home Store Cella Luxuria Is Opening Another Location on South Street

Owner Stefan Sklaroff on his plans to help revitalize the South Street retail scene.


Cella Luxuria’s Chestnut Street flagship. | Photo by Emily Goulet.

Cella Luxuria, the cavernous home store at 1214 Chestnut Street, opened just two years ago. But it’s already expanded exponentially. In November, they expanded into the building next door, opening a 12,000-square-foot showroom called Domus that stocks home goods with a more modern, contemporary bent than Cella’s reclaimed, industrial offerings. And now, they’re taking their wares to South Street.

“We’re very bullish on South Street,” says Cella Luxuria co-owner Stefan Sklaroff. “We think South Street is changing. I think it’s a street that under-serviced now — you’ve got Society Hill on one side and Queen Village on the other. It’s odd that it’s in the mix of great neighborhoods and it’s selling hookah pipes and sneakers. We’d like it to make more sense. ” 

Enter: Cella South, an 8,000-square-foot home store that will offer many of the same vendors as its Chestnut Street counterparts (for instance, Gus Modern), but with a slightly more feminine appeal, and with more of a cash-and-carry, accessory-driven model.

The store is slated to open in the next three to four weeks (Stefan tells me that construction has just completed, and they’ve begun loading in furniture!), and it’s located at 331 South Street. And don’t think they’re finished just yet. “Look for another project down the road,” Stefan tells me. “Another store, but not with the same concept.” Keep your eyes peeled.