Miss Richfield 1981 Named LGBT Tourism Ambassador to Atlantic City

Atlantic City has taken a cue from Philly and named drag funny lady Miss Richfield 1981 (aka Russ King) the new LGBT Tourism Ambassador to Atlantic City.

As you’ll probably remember, Miss Richfield was featured in a commercial last year promoting all the gay things you can do in Philadelphia. Her job as tourism ambassador to Atlantic City will be similar, minus the TV spot. Like the past-her-prime pageant queen she portrays, Miss Richfield will have a series of duties to get gays excited to, as the saying goes, Do AC. According to a release this will include “spreading the word through marketing tie-ins, product placement, original content, giveaways and other creative activations.” She will chat up the wonder of AC during her stage shows and on Atlantis Events gay and lesbian cruises and vacations.

This is only a smidgen of Atlantic City’s attempts to boost its LGBT community outreach. As we announced earlier, Borgata is gearing up for a monster-sized gay weekend starting March 13th, and this summer will see the return of Sand Blast AC (July 17th); Fire Island Black Out (FIBO), a party catering to LGBT African Americans will take place August 7th; and the weekend of September 24th brings the StandOUT LGBT Expo and the pageant queen-drawing Miss’d America contest.

Read our Q&A with Miss Richfield 1981 here.