0.0-Mile Instant Gratification Run Happening This Friday
The Philly 0.0 Instant Gratification Run, the zero-mile run (we’ll explain later) that debuted at Xfinity Live last year, is making its return this Friday, February 19th. And to break it down for you, it’s basically a giant post-race party minus the pre-party sweating. In other words, the perfect way to spend your Friday night.
The event is designed to give folks all the great things you get from a normal race — race bib, commemorative tee, age-group medals and, of course, the post-race shindig — without forcing anyone to actually run. This way, anyone and everyone can get in on the action, even folks who can’t run a mile to save their lives. But this doesn’t mean the whole race aspect is entirely wiped out of the event: The night kicks off with the 0.0-mile “run,” which consists of all participants stepping over a simultaneous start-and-finish line. Instant gratification — get it? (That said, if you do actually want to get your run on before you get your drink on, Carl Ewald, who you might know from the ODDyssey Half Marathon, will be organizing two pre-race runs, a one-mile route and a three-mile route. The times for those are TBD, but the Philly 0.0 will update their schedule once times are set.)
And I know what you’re thinking: If every runner’s race time rings in at around one second, how do they choose age-group winners? Well, my friend, they’re chosen at random — which, in the race’s inclusive nature, means anyone can win.
The Instant Gratification Run will be happening at Xfinity Live in South Philly this Friday at 7:30 p.m., with race packet pick-up (yes, there are race packets) starting at 5:30 p.m. The $35 registration fee gets you all the good stuff mentioned above (long-sleeved tee, race bib, chance at awards) plus one drink ticket and food. There will also be free parking for race participants (only in lot F) at Xfinity Live.
And if you’re wondering why you should pay $35 to, well, not run, note: This year, all proceeds benefit the National Multiple Sclerosis Society. (The story behind this charity partner is a tearjerker: Last year, a runner brought her mom, who has MS and had never been able to participate in a race with her, so they could get their “race” on together for the first time. The race organizers loved the story and decided it would make a lot of sense to support the National MS Society with this event.) Online registration will be open until noon on Thursday, February 18th, and they’ll also have on-site registration at the event. Happy partying, people!
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