You may remember Diane von Furstenberg’s first foray with Google Glass when, in September 2013, models sashayed down the runway in the slightly less obtrusive eyeglass versions. It came with a hashtag—#DVFthroughGlass—and prompted New York Daily News to say: “The skinny frames gave off a hint of Star Trek style.” Well, now DVF is giving it another go with an upcoming collaboration with Net-a-Porter set to debut next week. And this is one instance of tech-meets-fashion that I really can’t get behind.
I should preface by noting that the vast majority of the time, I love to see technology influencing fashion. (It’s how we got neoprene and Spanx, after all.) It’s just that these sunglasses look like multi-colored lab goggles. And why would anyone want to wear multi-colored lab goggles? With or without a miniature computer built in? Of course there’s the controversy surrounding the Glass in the first place. Namely, many people outside of Silicon Valley find the whole “ability-to-videotape-you-without-notice” thing creepy. Which, ya know, I’m inclined to agree with. There are obvious benefits to using the Glass (i.e. surgery), but those benefits don’t require the high-fashion input from a major designer, just like we don’t need Prada stethoscopes.
Will people buy them? Of course. They possess the super-exclusivity that a collaboration between DVF, Google and Net-a-Porter would be expected to have. They’re set to debut on June 23, but we have to hope that this trend remains just that—a fleeting trend.