Here’s How to Get Your Restaurant Publicity On, Or: How Bad PR People Ruin the PR Industry

sarah lockard

Restaurants of Philadelphia, sometimes just being a great restaurant isn’t enough to get publicity for your restaurant. In some cases, you need to buy a publisher and her whole family dinner on Christmas Eve.

On Monday, some restaurants in the Philadelphia area received the following email from Sarah Lockard (pictured), the publicist-publisher behind, a site with lots of exclamation points.

From: Sarah Lockard
Date: December 9, 2013 at 9:17:32 PM EST
To: undisclosed-recipients:;
Subject: Host the Awesome Lockards on Christmas Eve!

Good Evening!!!

Every Christmas Eve my family enjoys an amazing night dining out and this year I am offering you the exciting opportunity to be our restaurant that hosts us!

The host restaurant will receive approximately $1,000 in PR with AML:

1) 2 Facebook posts on AML’s Facebook page promoting the respective restaurant as the restaurant of choice for AML’s family for Christmas Eve

2) 5 instagram photos during the dining experience

3) 2 AML enewsletter ads in Jan and Feb 2014 (reaches over 3,000 unique individuals)

4) listed in our Christmas Eve dining guide published Dec 10th, 2013 on AML.

We are asking for the following in turn:

Dinner for 5 drinks and food compensated, we will tip according to the value to the server.

This is a VERY innovative and effective way to promote your restaurant on this very competitive evening and reach tens of thousands of local foodies through AML’s channels.

Please note this is first come, first serve.

I am excited to hear from you!

Be THE top restaurant we recommend this Christmas Eve to our HUGE audience!!!!

Your friend,

Sarah Lockard
Your Online Magazine Covering the Main Line and Western Suburbs

Providing Online Advertising, Marketing, Events, Social Media Consulting and More!

Organizer of Main Line Restaurant Week

So who will be the first to take advantage of this AMAZING opportunity?! Ugh.

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