Look At All the Crazy-Cool Science and Research That Goes Into Your Nikes


Your favorite pair of Nikes might already be ranked in the top 10 when it comes to your list of can’t-live-without possessions, but after seeing all the insane science and hard work that goes into designing them, they’ll seem even more precious. The video above gives an inside look at how Nike athletic shoes come to life in the Nike Explore Team Research Lab. And let me tell you, it is pretty freakin’ awesome.