Rise and Shine! Now You Can Drink Mountain Dew for Breakfast

A new Pepsi product called Kickstart is a Mountain Dew-based drink you’re supposed to chug at breakfast. Yum?


Yeah, I’m so not falling for this. PepsiCo Inc. announced earlier this week that it’s beginning to roll out a breakfast soda—my bad, they’re calling it a “juice drink”—called Kickstart that’s basically Mountain Dew mixed with fruit juice. And get this: the big-wigs at Pepsi are trying to make us believe that this drink is healthy, saying it contains 5 percent juice and vitamins B and C. Uh, do we look that dumb?

From the AP:

PepsiCo says Kickstart, which is carbonated, is also not a soda because its 5 percent juice content qualifies it to be considered a “juice drink” under guidelines set by the Food and Drug Administration. A spokeswoman for the FDA said the agency doesn’t have definitions for what qualifies as a soda or an energy drink.

And here’s my favorite line: “In a nod to the growing concerns about sugary drinks, for example, Kickstart also uses artificial sweeteners to reduce its caloric content to about half that of regular soda; a can has 80 calories.”

{This is me, shaking my head.}

Photo: Shutterstock

Be respectful of our online community and contribute to an engaging conversation. We reserve the right to ban impersonators and remove comments that contain personal attacks, threats, or profanity, or are flat-out offensive. By posting here, you are permitting Philadelphia magazine and Metro Corp. to edit and republish your comment in all media.