Art in the form of a note card — that’s the simplest way to describe the stationery offerings by South Jersey-based Spruce Avenue. The team behind it, both Moore College alums, Melissa Bielecki and Dana Wyatt, met while working at a wallpaper studio in Wayne. Their inspiration — both natural and urban — is drawn locally, as evidenced in the Philly and South Jersey-inspired cityscape designs. (You’ll even see them wandering around the Philadelphia Zoo, where frequent scouting trips yield the cute animals on their quirky notecards.) Bielecki and Wyatt did recently release a digitally printed greetings collection, but the diverse textures and color variations they get from hand silk-screening remain the standout parts of the collection. Shop online at Spruceavenue.com or shop in person at Scarlett Alley and Paper on Pine for cards or personalized notes and invites.
Local Spotlight: Spruce Avenue
Originally published in Philadelphia Magazine, December 2008