Characters: Pete!

He’s the inventor of the crab fry, the (accidental) mastermind of the Chickie’s & Pete’s empire, and best friends with everyone from Ed Rendell to Jon Bon Jovi. No wonder Pete Ciarrocchi thinks life is bee-you-tee-ful.

Up in his perch, high above the guys swigging from three-foot beer towers and gals digging into plates overloaded with crustaceans, Pete scrutinizes the DJ’s iPod and makes a few changes. The Phillies haven’t started their championship campaign yet, and the Birds are down. This place needs a lift, and he’s gonna give it to ’em. KC & the Sunshine Band comes on, and as Pete grooves to the music and surveys the scene he’s created below, he smiles. It’s like Pete says: “I love my job. I love being Pete. It’s like Cher. Madonna. Pete!”

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  • Karen

    I cannot believe that they would try to claim ownership of a term such as crab fries. Seriously, in this world of economic struggles, why try to infringe on other people’s lives and business? Does “Crabby Fries” restaurant in North Carolina really threaten them? Ridiculous!

  • Jane

    The guy sounds like a jerk. Free the crab fries! http://www.crab-fries.com