With a King of Prussia Mall grand opening just around the corner (more on that in a moment), Ted Baker London is primed to make waves in Philadelphia’s retail scene. Here’s the 411: Ted Baker planted roots for his now-global lifestyle brand in 1987 with a slew of unconventional men’s prints, building a reputation since then for both his menswear and womenswear, as an out-of-the-ordinary eschewer of fashion norms that favors patterns and colors with a British charm – and sense of humor. To boot, it’s a brand that’s grown through word of mouth and eye-catching deals – no, really. Case in point: Hardly the heavy-handed billboard-brander, the first Ted Baker stores instead built a customer base by offering laundry service (!) alongside each shirt purchase.
For Philly’s notorious make-it-your-own, style-conscious men and women, Ted Baker just gets it.
Ted Baker’s “Get in on the Act” Spring/Summer 2014 collection, available at the upcoming King of Prussia launch, plucks inspiration from Giffords Circus – and not just by photo-flipping through a pamphlet, but by standing awe-struck in the center of its marvels and transferring its bold and vibrant colors into tangible designs.
For men: Original prints, fine knits, linen blazers, brushed cotton chinos – all of which strike the perfect balance of street style and late-night casual.
For women: Slim-line midi dresses with floral prints, ultra-feminine dresses/wovens with fluid fabrics and neoprene sports luxe that matches the season’s swimwear trends.
Now, get this: Ted’s shelling out for a $1,000 shopping spree. The shopping spree is eligible to all who sign up in anticipation of the store’s opening weekend at King of Prussia Mall, happening May 2-4. And if the stylish prints and threads aren’t enough of a draw, pop in for the Fever-Tree sparkling beverages and gourmet kettle corn. (Get it? Kettle corn? Because, circus theme?)