The Drama Behind Stephen Starr’s New Restaurant

After divorcing chef and partner Bryan Sikora last year, successful restaurateur Aimee Olexy—of reservation-impossible Talula’s Table—is poised to make a fresh start with Talula’s Garden. This time, she’s got Stephen Starr by her side

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By Franz Lidz

THE MERE MENTION OF OLEXY sends Philly’s fine-dining elite into effusions of breathless adjectives. Marc Vetri admires her business savvy. Jose Garces marvels at her attention to detail. Starr has been a fan since 1999, when she launched and managed the Blue Angel, his late, lamented French bistro on Chestnut Street. “I was struck by her intelligence,” he recalls. “In my business, you don’t often see that kind of intellect.” When Olexy left the Starr system in 2001 to open Django, the Blue Angel lost its focus and customers, finally closing in 2003.

To Starr, Olexy is part editor, part director, part stage manager. “Aimee has an intuitive grasp of script, camera angles, decor,” he says. “Before we even discussed the concept of Talula’s Garden, she knew exactly what the smell and look and feel should be.” A former concert promoter, Starr is first among local restaurateurs in profits but a distant third — behind master chefs Vetri and Garces — in acclaim. In 13 years of reviewing, LaBan has only awarded his highest four-bell rating to one Starr restaurant — the now-defunct Striped Bass.

On LaBan’s inexact scale, food, service and ambiance are weighed with longevity. Netting four bells typically takes at least two years, which is all Django needed to become the first and only BYO to be so honored. “Craig gave it the most gushing review in restaurant history,” says Starr, with more than a hint of envy. Gourmet magazine named Django one of the 100 finest restaurants in the country. The wait for a reservation was eight weeks.

Talula’s Table is a critical sweetheart, too, having garnered a two-page rave in the New York Times Magazine and a spot on Saveur magazine’s coveted Top 100 list. The tiny storefront has been the toughest-to-get reservation in the country — a year ahead, to the numerical date. “Each dish was a separate love affair,” declaimed actor John Turturro after an eight-course banquet that featured egg custard with Jonah crab, exotic-mushroom risotto, and snails in rigatoni farci. “It was the kind of a meal you’d request before your execution.”

Curiously, Starr has never dined there. “I guess I don’t know the right people,” he cracks. In a sense, Talula’s Garden is Starr’s attempt to gain credibility with the dinerati. “The expectation is that this will be a high-end, super-ambitious dining experience on a level of intimacy and personality that’s been missing from his restaurants,” LaBan says. “Stephen is shooting for some serious fine dining here, and with Aimee involved, I expect it’s going to be serious.”

 
 
Originally published in Philadelphia Magazine, April 2011

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  • Baron

    I would agree with Anonymous, but Aimee has an ace up her sleeve. As the author cleverly points out, she’s the personality of the place. If she quits, so long Talula’s Garden. Starr can skip and bully all he wants, but if Aimee leaves, there goes the restaurant. Whether he admits it or not she’s got him over a barrel.

  • le

    Aimee is a sweetie but all the breathless adoration is pure crap. It would take Aimee Olexy plus magic to coax Starr to realign his sights on integrity and cuisine. In his empire $$ come first. Emphasis on hospitality and cuisine is not Starr style.

  • Keyser

    Olexy is A very talented and inspiring person

    “one of those rare bosses who can continually energize, motivate and inspire their employees. She’s passionate about what she does and treats everyone on staff, from chefs to dishwashers, as though they’re integral to the whole.”
    So the complete opposite of Stephen Starr !
    I hope this match works out for her

  • GRUBSTREETER

    One of the previous posters nailed this perfectly. Until now Stephen Starr’s restaurants have been aimed at a downmarket South Jersey audience. The music is louder than an Elton John suit and the food is slightly better than adequate (TUNA TARTARE! AGAIN!) but never surprises or inspires. TG sounds like it will be Starr’s stab at greatness. If Olexy promises to tone down the standard Starr racket I promise to be a regular customer. My hope is that TG is worthy of this terrific article.

  • Allan

    Lovely story and Aimee sounds like a lovely woman. What a great addition to Center City dining.

  • theresa

    i’m a HUGE fan of unstrung heroes and franz lidz’s other books, and i thoroughly enjoyed this magazine feature. the more i read the hungrier i got. i hope the new talulas is as big a hit as the old one.

  • Andrea

    Really inspiring story. I write this as a diner who has eaten at both Django and Talulas. Aimee is putting together her own 4 star restuarant empire. The inevitable followup story will be Whatever Happened To Aimee’s Ex-Husband? Last i heard he was working as a fry cook in Allentown. So sad.

  • Jim

    I was a Philly food writer from 2000-’01 when Aimee was Starr’s director of restaurants. Sandy is mistaken on this count. She’s inventing a “new saw” by insisting Starr’s food is exceptional. In truth, he caters to a South Jersey crowd, which accounts for his success: He’s been all about volume – noise and pushing customers through the door. I sincerely hope Aimee changes all that.

  • Toto

    Aimee Olexy used to be Stephen Starr’s Director of Restaurants. I know this as a fact because I interviewed with her while working in Center City. Do you really think Starr’s food compares to the stuff served by Vetri or Garces? Even Elaine Tate wouldn’t be foolish enough to suggest that!!!

  • Sandy

    Fact check: Olexy never ran Starr’s empire. And can we abandon the tired old saw of food taking backseat at Starr’s restaurants? Yes, he’s not a chef, but excellent food is as much a priority to him as Garces and Vetri. He wouldn’t be as successful as he is if he thought otherwise.

  • KatieHunter

    Ellen R is right! The writer would be disingenuous not to talk about Aime’s past! That’s as much her story as the new restaurant! Plus it’s fascinating to readers. Terrific job of putting this all in context. This was the best story I have read on Philly’s restauarnt scene and a terrific analysis of Aime’s contribution.

  • EllenR

    For Chris: You should actually read this article before commenting on it. The ENTIRE story is about Aimee. It’s not just about her past. Her ex is only mentioned in about three paragraphs and is just an afterthought. Beautiful job by the author.

  • Chris

    Aimee is obviously the brains behind Dijango and Taluls’s table. Why cant anyone just write a article on her. Who cares about her ex-husband. Does she really need to be reminded of the break-up every time someone writes and article about her.

  • Chris

    Aimee is obviously the brains behind Dijango and Taluls’s table. Why cant anyone just write a article on her. Who cares about her ex-husband. Does she really need to be reminded of the break-up every time someone writes and article about her.

  • Lindsey

    I loved this story. What a strong woman!

  • Cris

    A brilliant and elegantly written story. I can’t wait to go to the new restaurant.