Pulse: Chatter: Name Games: The Playoff Payoff

Perhaps the loudest cheers for the Phils this post-season will come from the folks at Citizens Bank. It seems the deeper the Fightin’s get into the playoffs, the more return the bank sees on its $57.5 million investment in naming rights for their stadium: Surveys show that people who know “Citizens Bank” is the name of the team’s ballpark are 71 percent more likely to switch accounts to Citizens Bank than those who don’t know of the connection — and that people are much more likely to make the switch or recommend it to others late in the season. Citizens execs haven’t been able to quantify the added brand recognition the World Series victory brought, but it’s safe to say they’re banking on the home team for another big win. 

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