PHILADELPHIA MAGAZINE
Tom McGrath | EVP of Content and Strategy
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Engagement
1+ HRS
is the average time
spent with each issue of
Philadelphia magazine
47%
of readers keep issue for more than one month
11
number of readers per copy
Action
78%
purchase products and services seen in the magazine
Demographics
AGE
34% are between 18-44
21% are between 45-54
22% are between 55-64
14% are between 65-74
9% are 75+
GENDER
41% male
59% female
MARITAL STATUS
62% married
EDUCATION LEVEL
97% attended college and/or have an advanced degree
AVERAGE HOUSEHOLD INCOME
$191,500
PROPERTY
52.6% are homeowners
Source: June 2018 cvc publication audit report; The Media Audit Winter ’16
Circulation
Philadelphia magazine reaches the region as the premier resource for entertainment, dining and so much more. It is featured in the most prominent locations in the market: hotels, supermarkets, drug stores, bookstores, train terminals, and airports.
1 Mil+
TOTAL REACH
99,709
VERIFIED CIRCULATION
72,083
Paid Subscriptions
Circulation DMA
(PUBLICATION: MARKET COVERAGE)
Philadelphia magazine: 99,709*
People: 97,548
Cosmo: 77,725
Glamou:r 72,532
National Geographic: 68,355
O, The Oprah Magazine: 67,710
Redbook: 62,454
Real Simple: 58,916
Martha Stewart Living: 56,541
Men’s Health: 51,657
Entertainment Weekly: 50,461
InStyle: 50,065
Bon Appétit: 43,782
Health: 38,344
Vogue: 34,709
Vanity Fair: 33,108
Allure: 32,494
Food & Wine: 29,593
Forbes: 26,976
GQ: 25,419
Marie Claire: 25,377
Condé Nast Traveler: 22,657
Architectural Digest: 22,061
Esquire: 21,372
Runner’s World: 20,386
Harper Bazaar: 19,871
Town & Country: 13,236
Elle Decor: 11,564
New York: 9,084
Brides: 8,546
House Beautiful: 6,099
Source: Supplemental Data Reporting from the AAM Media Intelligence Center; *june 2018 cvc publication audit report, **CAC Q2 2017
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