— ISEPTAPHILLY (@SEPTAPHILLY) September 4, 2014
— SEPTA_SOCIAL (@SEPTA_SOCIAL) September 4, 2014
"This agreement will deliver major benefits to our customers and other taxpayers who help fund the Authority's operations," SEPTA GM Joseph M. Casey said in a statement. "The advertising income this generates will go directly toward the everyday costs of running the transit system." SEPTA says it was mandated to seek naming-rights deals as part of a directive to find additional, non-fare funding services.
The naming deal is the second for SEPTA after Pattison Station was re-christened AT&T in 2010. That deal expires next year.