New Live Nation Music Venue Coming to Fishtown

New Fishtown Concert Venue

Image from Google Maps.

The old Ajax Metal Co. building in Fishtown—situated across from SugarHouse at Frankford Avenue—is undergoing a $32 million renovation courtesy of the House of Blues Entertainment division of Live Nation. When finished, it will become a 141,000-square-foot entertainment complex, housing two live-music venues, a comedy club, 24-lane bowling alley, distillery and Italian restaurant.

Details about the music venues emerged yesterday at a press unveiling. One of them will be called the Fillmore, a two-level concert hall with the capacity to hold 2,500 people. There will also be a more-intimate club, Foundry, that holds 450 people.

The Inquirer has more on the layout:

With movable curtain walls, adjustable lighting, and infinitely tweakable sound … the Fillmore can be downsized to look good with 700 to 1,000 patrons (mostly standing), or accommodate 1,200 for an “all-seated show.” The facility also will offer subdividable nooks for private-party rentals, serving “anywhere from 50 to 3,000,” said [Production Vice President for House of Blues Dan] Schartoff.

Think lots of sparkly crystal chandeliers, plush (and sound-improving) red drapes, oak flooring, a gallery of vintage Fillmore concert posters. For Philly’s sake, club designers will work the posters into an American flag motif and install a giant “LIVE” sculpture evoking the LOVE statue. Funky details of this National Register site will be exploited, from exposed steel beams to the monster-size chimney poking through the Foundry.

Developers hint that renovations will be complete in about six months.

(h/t The Inquirer)