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21 Items on Our Fall Beauty List (And How to Get Them for Half the Price)

Photo credit: Ulta Beauty

Unsure about slicking your face with serum? Does trying your hand at the “floating eyeliner” trend freak you out? Do you even know what a retinoid is?

Well, you can quit your worrying. This month, Ulta Beauty is celebrating 21 Days of Beauty, offering up to 50% off some of their best selling brands and products. Ahead of the September 3rd – 23rd event, we scanned our favorite style magazines and blogs to find this fall’s biggest trends. Then, we broke them down below so you know exactly how — and why — to join the beauty bandwagon.

Retinol is used in moisturizers and serums to stop signs of aging and clear up scars, dark spots and uneven skin tone. The Murad Retinol Youth Renewal Serum uses tri-active technology that’s fast-acting, time released and results boosting. Use at night under your regular moisturizer.

Primer. If your made up face still looks a little dull or uneven, a primer could be a good investment. Think of it as a base that will help your makeup set the way you want it to. For a perfect smoky eye, try the Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer. For your whole facade, PÜR has a range of options, including the No Filter Blurring Photography Primer. Now get to it, Picasso.

Dry Sheet Masks. Many masks offer many solutions, from purifying and detoxing to replenishing and renewing (and some with the sole purpose of making you look funny). Most masks come pre wetted or with a plastic backing. ShiseidoTriple Task Masks include two soothing eye masks (feat. our new friend, retinol!), an intense revitalizing mask and white lucent powder mask, used to brighten skin. Try a few out and see what works for you. You should see and feel results almost immediately after taking your mask off.

Oils and Serums. What’s your problem? That’s the one question you should answer before reaching for a serum or oil. The benefits are many, but if you’re choosing the wrong product it won’t do you any good. If you already have oily skin, try a serum with jojoba oil, which can help balance your natural oil production. For aging issues, try Philosophy Time in a Bottle 100% In-Control Resist Renew Repair Serum. Looking to up your antioxidants? Mario Badescu Vitamin C Serum is your message in a bottle.

Floating Liner is a big trend this season, as seen on runways and beauty blogs like Allure and Refinery 29. You can use a very efficient liquid eyeliner to get the look. Try Tarte Lights, Camera, Lashes Precision Longwear Liquid Eyeliner for crisp definition and precision (two must haves for this very deliberate look). If you’d like a pop of rich, fall color, try Lorac Front of the Line Pro Liquid Eyeliner in brown, charcoal or navy.

Matte, Neutral Lip. Peach, beige, and almost all natural, the fall lip trend is going the way of the minimalist. The Velvet Teddy Lip Duo in boldly bare is a good option, or, if you’re interested in playing with different matte hues, Stila Stay All Day Matte’ificent Lipstick comes in 12 options; papillon, Palais, Bonbon and Coquille are a few front runners. For matte that sticks, try using a lip primer ahead of application.

All-In-One Beauty Kits. If worrying about wrinkles gives you more, opt for Juice Beauty Stem Cellular Anti-Wrinkle Solutions Kit — an all-in-one option to help ward off signs of aging. Stressed about breakouts? With a month-long, curated supply of cleanser, serum, oil-free moisturizer and clearing peel, their Blemish Clearing Solutions Kit should make you rest easy (and pimple-free). To solve stretch marks and under eye circles at once, try Strivectin Power Starters Age-Fighting Trio. If you’re working on building a skincare routine (aka you’d like to add to your wash-and-go morning) an all-in-one beauty kid is a good way to discover new skin care products before paying full price for the big bottles.

Finishing Powder. Also known as setting powder, a light dusting of Bareminerals Mineral Veil Finishing Powder or Dermablend Loose Setting Powder will help make your day less shiny. Apply after foundation (ps — IT Cosmetics Celebration Foundation and Laura Geller Balance-n-Brighten Baked Color Correcting Foundation are both on sale this month). Highlighters are huge right now. For those of us who have experienced the unfortunate overdoing of it, a finishing powder works to tone down the shimmer.

Big Brows. Brush them out, make them go wild, or define them using IT Cosmetics Brow Power Super Skinny liner in taupe or warm blonde. If a thin liner is just not enough, try Anastasia Beverly Hills Brow Powder Duo, a buildable powder that will help power up your “bushy” brows. When you’re finished, go a little lower and layer up on Smashbox X-Rated Mascara or Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara for a super dramatic eye overall eye look that requires no contouring or smokey eye proficiency.

For more information on Ulta Beauty’s 21 Days of Beauty, visit ulta.com/21days.