The Face of Medical Marketing & Innovations: Shiva Noorchashm
Shiva Noorchashm started Medica Communications 16 years ago, creating the medical marketing firm from her track record in the pharmaceutical industry—on both the service and industry sides—launching different products and devices. Her experience in different divisions (medical, clinical, regulatory, commercial) allowed her to help build a better strategy for her clients across the board. Today, the boutique firm collaborates with pharmaceutical, biotechnology and medical device companies, developing quality strategic initiatives and providing the necessary relationships with key global medical, clinical and regulatory experts to provide feedback on their messaging, tactics and product positioning.
Medica Communications also relies on innovative technology to help those in the medical industry thrive. By building a tech team, Noorchashm is able to offer more virtual clinical trials for clients, develop AI for patient care or healthcare professionals, and create patient education apps. Additionally, their seasoned experience in numerous therapeutic areas globally informs each product, allowing the organization to develop key strategies for differentiating their clients from the competition. Unlike other firms, Medica regularly consults with global medical experts and ex-FDA experts in various therapeutic areas. “Few firms do,” she says. “I think that says a lot about us, especially considering the reputation we cultivated over the years. It’s a huge achievement.”
Looking ahead, Noorchashm wants to remain a specialized boutique firm, rather than getting too large. “I want us to continue growing within by thinking ahead and being prepared for what the future outlook looks like in healthcare,” she says. “I do see us becoming stronger and more scientifically and innovatively robust.”
For more information: Medica Communications, LLC | medicacommunications.com.
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