A Day in the Life of Boyds Buyer Paula Pritchett

The fashion insider shares her favorite things – and her secret to looking stylish on the go.

Society Hill style maven Paula Pritchett is a full-time mom, fashion guru and shoe collector on the sly. (Seriously, she’s got over 100 pairs.) With an impressive resume boasting the likes of Moschino, Chloé and Céline – and now Boyds – you can be sure to always find Paula wearing something fabulous. Take a peek inside her vibrant, vitamin C-filled world to see how a day in the life of Philly’s busiest fashion buyer flies.

DITL Paula

Photography by Courtney Apple.

I usually wake up around 6:30 a.m. I don’t drink coffee, but I love the OJ from Whole Foods. It just tastes like candy.

When I’m simply starving, I love the [1] Obama burger (with fries, of course!) at Good Stuff Eatery. It’s a little cumbersome to eat, but worth it.

I have an energetic two-year-old son, so we take advantage of the many great playgrounds in Center City. He especially loves the [2] Carousel at Franklin Square. He gets three rides, that’s it.

I wear [3] BareMinerals powder in Golden Tan every day. It looks like you’re not wearing any makeup but gives you a finished, clear complexion. I get it at Sephora.

BLO/OUT Blow Dry Bar has two locations in Philadelphia that are so convenient for me. I love the fact that you can walk in a mess and walk out looking polished, all without an appointment.

[4] Céline’s Phantom Cabas bag is the greatest tote bag. It fits everything I could possibly need for the day—my notebooks, magazines, lookbooks, an extra pair of shoes. I live in [4] Céline skates. They’re stylish and comfortable. What more could you ask for?

It’s hectic during buying season; we get a million different invitations to shows and showrooms. I spend a lot of time going through emails and looking through prospects for vendors for either the designer or the contemporary side of the store. I cannot live without my Moleskine daily planner. I’ve looked into buying other colors, but I always revert to black.

I live in Society Hill and love going to [5] Headhouse Farmers’ Market on the weekends. There’s always something unexpected there: a great-looking piece of fish, wonderful sausage, apple pie you can smell from a mile away.

I love luxurious [6] cashmere separates from Barrie, a line that’s new to Boyds. They work well with your daily life but are elevated in look and feel. I live in turtlenecks in wintertime.