Get Psyched, Shore Folks: Ellelauri and Frey’s Seasonal Boutiques Are Opening

Find out when.

How perfectly nautical is Frey Boutique in Ocean City?

How perfectly nautical is Frey Boutique in Ocean City?

If the onset of spring already has you daydreaming of summer Fridays and Shore trips, you’re in luck; Frey Boutique and Ellelauri are both reopening their seasonal shops this weekend. Both boutiques have Philly counterparts so you’ll be able to score all your favorite brands — with a beach-y flair — during your getaways this spring and summer. 

Frey Boutique //935 Asbury Avenue, Ocean City

A go-to for summer night staples like anchor emblazoned accessories and breezy dresses, Frey Boutique will open its doors tomorrow, April 3. Shoppers can expect trickier-to-find brands like VIX swimwear, Rory Beca, Calypso and Rachel Pally. This boutique puts those corny boardwalk graphic tee shops to shame.

Ellelauri //264 West 21st Street, Avalon

This is the best summer sneak peek yet. This Sunday April 4, Ellelauri will open their Avalon outposts on weekends and then on May 20, the shop will launch regular business hours (Monday through Saturday 10am to 7pm and Sundays from 10:30am to 6pm). We got word that shop will be stocked with 70s-inspired warm-weather pieces with a focus on neutrals and bright hues.