Brownstoner Founder Brings Successful Brooklyn Flea Market to the Piazza
The founder of Brooklyn’s most beloved real estate blog, Brownstoner, is also the co-founder of Brooklyn’s most beloved weekend flea market, Brooklyn Flea. And just as Jonathan Butler brought Brownstoner to Philly in the past, he’s now bringing Brooklyn Flea to our town–to the Piazza, specifically.
Butler spoke with Philly Mag’s Victor Fiorillo about the decision to bring the flea here, and got some interesting tidbits from a real estate angle:
– About new Piazza owner Jared Kushner’s plans: “All the great stuff that Bart has already done, he’s going to run the ball even further than Bart has. Jared sees the Piazza as a center of cultural energy.”
– About the Philly version of Brownstoner, which closed: “Unfortunately, I wasn’t able to make the blog work financially. I just couldn’t find advertisers in Philadelphia. But I fell in love with the city.”
– About the word “Brooklyn” used in Philly: “When I opened Brownstoner down there, I had people telling me, ‘You can’t call it Brownstoner! You have to call it Rowhouser.’ I understand local pride. [But] brands transcend literalism at some point.”
There’s more–so much more–here:
The Brooklyn Flea Is Coming to Philadelphia [PhillyPost]