Property’s Morning Obsession: The Elegiac “In Residence” Series, Part One, By Nowness
Nowness.com is a website about culture, design, fashion, art–any number of topics the editors fancy. It won a Webby Award for Best Fashion Website and WWD Japan’s Best Fashion Media Award. It also won a Clio Award–that’s an advertising honor–for Best Interactive Website because it is sponsored by the luxury group LVMH Moët Hennessy Louis Vuitton. The sponsorship does not impinge on editorial, they say, though perhaps it does: It provides enough money for projects like “In Residence,” a home design video series that looks like what might happen if HGTV passed the reigns to Agnès Varda and Terrence Malick for a joint project.
Directed by Matthew Donaldson, installment No. 1 starts with the snowy St. Moritz hideaway of Rolf Sachs, which was originally built for the 1928 Winter Olympics. What makes this video different, though, is the way it takes in the environment around the property, showing Sachs’ interaction with the snowy landscape as much as the interior of the home. For once, it’s a home design feature that gives an onlooker an idea of what it would be like to actually occupy the interior because we have a true contrast with the exterior.
We eagerly await the next installment of “In Residence.”
Each morning we start the day with Property’s Morning Obsession—anything from staging to woodwork to the fragment of a building. Want to submit your morning obsession? Send us an email.