Atlantic City Targets Philly in New Ads
Philly, Atlantic City really wants you to visit. So you’ll be seeing a lot of this commercial on TV soon:
The Atlantic City Alliance this week announced a blitz of four new commercials to air in the Philadelphia TV market, featuring lots of real-life Philly people telling their stories about loving Atlantic City.
Yeah, Philadelphia has a casino now — but does it have an ocean?
From the Atlantic City Alliance press release:
Four new “DO AC” television spots will begin airing later this week on all Greater Philadelphia DMA television stations and on Comcast Cable networks such as Bravo. More visitor stories—all taped in AC in September—will appear online at www.doatlanticity.com and on the DO AC social media channels. No one was scripted.
Visitors featured in the TV spots hail primarily from Philadelphia but also include people from Pittsburgh, Baltimore and New York. All were interviewed during their September visit to the beaches, the Boardwalk, shops and restaurants.
Yeah, Philadelphia has a casino, but can you go fishing?
And yeah, Philadelphia has a casino, but can you socialize with your girlfriends, husband, or other close relatives there?
You’ll notice that all of these ads mention casinos, but downplay them. Basically, the attraction is A) the ocean and B) getting the hell out of Philadelphia for a few hours. Which doesn’t sound so bad, actually.