Comcast One Step Closer to Ensuring You Never Go to a Movie Theater Again

Announces new alliance with Sony.

Press release from Comcast just came across the transom:

Comcast today announced that it has signed an agreement with Sony Pictures Home Entertainment (SPHE) to sell the studio’s titles through the Xfinity On Demand digital store. In the coming weeks, Xfinity TV customers will be able to purchase Sony Pictures movies and TV shows to own and access anytime, anywhere, on any device, often before the DVD release.

Comcast customers have the ability to purchase movies and television shows – often weeks before they are available to rent or purchase on Blu-ray and DVD – and store them seamlessly in the cloud. Their content can be enjoyed anywhere, anytime, on their TV, PC or mobile devices. Purchased titles are added to customers’ On Demand menus which are easily accessible on the TV, online or via the Xfinity On Demand Purchases app.

The Comcast catalog now includes content from FOX, Lionsgate, NBCUniversal, Sony Pictures and Warner Bros.

How does Comcast intend to defeat the cord-cutters? By getting ahold of the good stuff first. If your buddy with the cable subscription can watch American Hustle weeks before you can, is that going to tempt you to give up on living a Netflix-only existence? Probably for some people it will.